Chaudhary Saket Kumar
Commerce
December 2022
Corporate Social Responsibility (CSR) has become a core agenda for all welfare states. It has gained a wide popularity on national and international level.CSR practices include a wide range of activities related to community welfare, environment, education, health, gender issues etc. Corporate sector adopts CSR practices for contributing towards the welfare of various stakeholders. However, it is the matter of investigation whether increase in CSR activities benefits the stakeholders or not. The Indian government introduced compulsory CSR activities through Companies Act, 2013 for certain categories of the companies. These companies are required to contribute towards CSR activities on compulsory basis.CSR practices are expected to play an important role in reducing the poverty in the welfare state and promote holistic development of the society. Companies are issuing sustainability report for highlighting the CSR initiatives taken by them. It becomes important to explore the perception of various stakeholders towards these CSR initiatives.CSR practices adopted by FMCG companies in India have not been reported adequately. FMCG companies are directly related to the consumers. The present study attempts to highlight various key CSR initiatives by selected FMCG companies. The study further analyzes the perceptions of various stakeholders towards CSR activities in the area of community welfare. The findings suggest that companies are spending in various activities related to community welfare. The study further reveals that there is significant difference in stakeholders’ perception. Different category of stakeholders perceives CSR initiatives taken by FMCG companies in different ways.
276- 284
© Airo Journals 2021
