Shivangi Shrimali
Education
Feburary 2023
In order to determine how students in Indian business schools perceive service quality, this research aims to pinpoint the components and create a multidimensional, hierarchical model. This study is undertaken to understand and analyze the quality practices in B-Schools in Rajasthan, from the perspectives of students, recruiting companies, faculty and heads of departments of B-Schools. A model is proposed to measure quality in a B-School. Since many institutes are not as old as the best ones of the country felt the need for using marketing tools and its application much more than it used to be a few years back before education was commercialized. A thorough literature research from International and National Journals has revealed that there is no holistic method of measuring and evaluating quality in a B-School. At the same time
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