Ravi Ranjan Kumar
Management
December 2021
The increasing importance of social media is forcing marketers to include it in more traditional marketing functional areas. The main components of social media are web or mobile based information sharing tools and applications. The prevalence and use of mobile devices gives brand marketers a much wider range of options for interacting directly and indirectly with the customers they want to attract. This study focuses on the impact of digital marketing on the branding of specific products. This study discusses digital marketing strategies such as email, SEO, mobile, blogging, affiliate marketing, and other related tactics and their impact in creating strong brands among consumers. This study was done to learn more about the relationship between brand building and digital marketing. People are more likely to recall the eye-catching headlines that flash on their digital devices, such as email and internet search results, as a result of digital marketing. Digital platforms and assets are being used in multichannel branding and engagement initiatives to communicate a brand's positioning. Digital branding or digital communications are other names for digital marketing.
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© Airo Journals 2021
