Ravi Raj
Management
December 2021
Due to recent economic changes that have increased rural citizens' purchasing power, vendors now perceive an untapped market in the rural areas of the nation. There has recently been a significant increase in the number of internet users in rural areas as a result of the government's recent adoption of numerous programmes and programmes to promote digitalization in India at lower cost. Social media has grown in popularity and importance in recent years as a tool for social networking and content sharing. However, the content produced by these websites is still largely unexplored. This essay shows how to use social media materials to predict real-world outcomes. We use Twitter.com talks in particular to predict box office returns. We show that a simple model generated from the frequency of tweets on a given topic outperforms market-based predictors.
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