Saurabh Priyadarshi
Management
November 2022
The paper "An Investigation of the Job of Mobile Commerce in Retail Marketing" looks at the effect of mobile commerce on the retail marketing industry. The review investigates the developing pattern of mobile commerce, the advantages it accommodates retailers, and the difficulties they face in embracing this technology. The exploration draws on a scope of information sources, including overviews of retailers and consumers, contextual investigations of organizations that have effectively executed mobile commerce systems, and examination of industry patterns and best practices. The investigation discovers that mobile commerce offers huge advantages for retailers, including expanded deals, further developed client commitment, and more customized marketing valuable open doors. Notwithstanding, retailers should beat difficulties, for example, security concerns, technology reconciliation issues, and consumer adoption to understand the capability of mobile commerce completely.
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