Nidhi Malhotra
Management
May 2023
The present emphasis of the study is on investigating the influence of innovative marketing techniques and marketing strategies on customer satisfaction in enhanced firms in India. In fact, a controlled study was conducted to collect data from a Special Forces marketer and his team leader in 11 business units in India. Bivariate recurrence analysis confirmed that effective use of creative marketing strategies significantly improved organizational performance. In light of the findings from the overview, the marketing board is tasked with initiating change projects to boost creativity in the formulation of marketing strategies and to ensure their flawless execution in order to achieve unsurpassed consumer happiness. According to scientists' best knowledge, this study is the first of its kind to examine the relationship between marketing plan innovation and implementation and consumer happiness in the corporate sector of India. Additionally, the discoveries help us to deepen our understanding of how to increase customer satisfaction.
52- 68
© Airo Journals 2021
