NEHA RANI
Commerce
December 2022
The Covid-19 Epidemic has caused a fundamental shift in consumers' purchasing habits. It is in charge of shattering the market trend's stereotype. This essay aims to comprehend the shift in consumer purchasing habits during the Covid-19 pandemic lockdown. Online buying has supplanted consumers' conventional offline shopping behaviours. Also, consumers tended to favour buying necessities like food, eco-friendly food, hygiene, and medications. Everything else was viewed as being of secondary value. Also, it was observed that consumers' typical attraction to product discounts and promotional offers had little bearing on how they made purchasing decisions. Because of the Corona Virus Disease of 2019 (COVID-19), which affected every aspect of our existence, 2020 will be remembered in history. The economy won't ever be the same as it was before to COVID-19. As of March 23rd, our nation was in total lockdown. The first day of the lockdown, March 23, saw the suspension of practically all services and factories. Offline buying is now dangerous and complicated. It will entice consumers to take use of internet technologies by conducting their shopping online.
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© Airo Journals 2021
