Rohit Samota
Journalism and Mass Communication
September 2022
The advent of globalization and the rapid evolution of technology have profoundly impacted the mass media landscape. Traditional mass media, such as newspapers, radio, and television, have long been the primary sources of information and entertainment. However, the rise of modern mass media, including online news platforms, social media, and streaming services, has revolutionized the way people consume information. This research paper aims to compare and contrast traditional mass media with modern mass media in the era of globalization, focusing on their content distribution, audience engagement, and the challenges and opportunities they present
586- 593
© Airo Journals 2021
