Rohit Samota
Journalism and Mass Communication
July 2023
This review paper examines the dynamic landscape of mass media in the era of globalization and technological advancements. Traditional mass media, including newspapers, radio, and television, have long been pillars of information dissemination and entertainment. However, the rise of modern mass media, such as online news platforms, social media, and streaming services, has revolutionized the way people consume media. This paper provides a comprehensive overview of the evolution of mass media, highlighting the impact of globalization and technological advancements. It explores the characteristics, challenges, and opportunities of both traditional and modern mass media forms, along with their effects on society, culture, and democracy
251- 256
© Airo Journals 2021
