Gujrati Akanksha Vrindawandas
Commerce
December 2022
India is now a source country and a destination country for worldwide e-commerce. The main goal of encouraging cross-border e-commerce is to encourage consumer internet buying. This focus creatively identifies four indicators, including online advancement cues, content marketing cues, personalized suggestion cues, and social review cues, that support these use behaviours in cross-border e-commerce in order to fill this study gap. We provide fresh insights on the underlying structure of customer clusters and offer a way for examining non-linear correlations in datasets by breaking down clickstream data with Machine Learning (ML) approaches
421- 433
© Airo Journals 2021
