J. Omprakash
Management
December 2022
Over the years, the Indian vehicle industry has expanded significantly, propelled by factors including rising disposable incomes, urbanization, and an expanding middle class. Understanding the elements that affect consumers' decisions to buy cars is crucial for car makers to succeed in this cutthroat industry as automobile ownership becomes more accessible to a greater segment of the population. The research was carried out in Bhopal. For the purpose of gathering statistics, 250 customers who had purchased the autos were contacted. Primary and secondary data are the foundation of the investigation. Data analysis has been done using a structural equation model. The study's findings revealed that brand, price, quality, design, utility, and technical factors all had a favorable impact on the desired research variable, which measured customer perceived value
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© Airo Journals 2021
