Shweta Gupta
Commerce
December 2022
This research looks into the complex relationship between financial literacy and investment behavior in the setting of salaried professionals. The goal is to determine how much an individual's financial knowledge influences their investment decisions. The research aims to identify patterns, trends, and potential correlations between the level of financial literacy and the nature of investment choices made by this specific demographic through a comprehensive review of existing literature and the administration of surveys or interviews among salaried professionals. The study employs quantitative and qualitative studies to assess financial literacy levels, taking into account characteristics such as financial concept understanding, risk perception, and familiarity with investment tools. Concurrently, it investigates salaried persons' investment behavior, studying their portfolio choices, risk tolerance, and decision-making processes. The research attempts to uncover if increased financial literacy correlates with more informed, diverse, and risk-appropriate investment choices among salaried professionals by combining these two sets of data. This paper makes an attempt to investigate the relationship between salaried individuals' financial literacy and their awareness of financial goods. The association between financial literacy and salaried individuals' investment behavior is also investigated. The study's findings imply that an individual's level of financial literacy influences their knowledge and investing choices towards financial items
872- 890
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