Rashmi M
Commerce
March 2024
In the modern era of information and technology, the Internet has become a crucial channel for business, having a significant influence on retail operations and customer behavior. This study looks at master's degree students' online buying preferences and purchase habits. Using a quantitative study methodology, information was gathered from 80 participants—39 of whom were men and 41 of whom were women—via structured questionnaires. This ensured that the sample was representative. According to the research, 41% of respondents would rather buy goods between Rs 5000 and Rs 10,000, while 19% would rather buy goods for less than Rs 5000. Furthermore, 10% of respondents said they would be likely to purchase goods between Rs 10,000 and Rs 20,000, while another 10% said they would rather purchase goods beyond Rs 20,000. The survey also demonstrates the important impact of online shopping deals, as indicated by the 75% of participants who concur that these offers make them make more purchases. These findings highlight how crucial targeted pricing tactics and incentives are in influencing master's degree candidates' online purchase decisions. The results offer insightful advice to online merchants who want to satisfy the requirements and tastes of youthful, well-educated customers.
471- 481
© Airo Journals 2021
