Dr. Maya Bakoriya
Commerce
July 2024
This study examines ATM, mobile, and internet banking client behavior. The study examined electronic banking client preferences, satisfaction, and usage trends using descriptive research. Closed-ended surveys and interviews provide quantitative and qualitative consumer behavior data. The study analyzes relevant literature to determine how information technology affects bank financial and operational performance. It stresses the importance of customer happiness in business goals. It also stresses electronic banking's convenience, improved rates, portability, time-saving, and investment administration and monitoring benefits. The study examines consumer preferences for online banking, customer satisfaction among private and public bank customers, and demographic factors affecting online banking use. Data analysis uses the Chi-square test and ANOVA (F-test) to find significant connections between parameters and electronic banking services. The findings can help legislators and bankers improve electronic banking services to meet consumers' changing wants.
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