Abhay Saxena
Management
August 2024
This study looks into how social media affects a number of business outcomes, such as lead generation, website traffic, customer communication, and brand awareness. To determine how social media impacts these factors and the related management issues, a structured survey of firms was used to gather data for a quantitative research methodology. Based on the data, it can be concluded that social media improves consumer communication and website traffic significantly. Specifically, 70.7% of respondents reported improved interaction, and 55% reported higher web visits. Only 35.3% and 5% of respondents, respectively, acknowledged the impact on lead generation and client loyalty, indicating a less pronounced influence. Two of the biggest issues noted are time consumption and the pressure to provide original content, which impact 55% and 35.3% of firms, respectively. In spite of these challenges, social media is still seen by 70.7% of companies as a complete tool for enhancing entire business success, including revenue growth and brand recognition. The report emphasizes that although social media has many advantages, firms need to overcome major managerial obstacles in order to take full advantage of it.
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© Airo Journals 2021
