Paras Prakash Mathpati
Information Technology
October 2024
Artificial Intelligence (AI) was for a long term seen as a theoretical idea but has become a practical innovation changing several categories such as financial marketing. The financial industry has been one of the slow movers in the tech adoption process but it has incorporated the use of AI technologies to improve its decision making and strategic marketing and customer relations (Hentzen et al., 2022). Thus, AI provides functions in data analysis, predictive modeling and automation to the financial institutions that have endow them with capacity to efficiently process large amount of data than before resulting into better market predictions and individualised marketing strategies (Holmlund et al., 2020). For instance, ML solutions are currently applied for as a tool to that helps financial marketers in forecasting trends in the markets, consumer behaviors, and other factors that are notable when serving the needs of the clients (Luo et al., 2019).
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