Dr. Rashmi Soni
Commerce
Janurary 2024
This examination talks about the effects of green financial strategies on benefit and ecological execution. This research investigates the following important concepts using a sample of 200 respondents from various banks in different areas: green banking policy, daily operations, financing for green projects, environmental performance, and profitability. Reliability and discriminant validity assessments confirm the reliability and uniqueness of the study's scales. As suggested by path coefficient studies, regulations of green banking have the second-strongest positive influence on banks' environmental performance next to supporting or investing in green projects. In addition, profitability is positively related to environmental performance, implying potential financial benefits from following a sustainable approach. The study further shows specific indirect effects, such as the fact that investments in green projects rather than usual operations have a higher influence on environmental performance because of green banking regulations. It is evident from the findings that banks can achieve long-term profitability with sustainability promotion. This goes to prove that green banking regulations and sustainable investments are key in the improvement of financial and environmental performance
30- 42
© Airo Journals 2021
