Sumitha Pankaj
Commerce
March 2025
The objective of this research is to examine the role that CSR plays on consumer purchase decisions using a quantitative descriptive method of researching customer attitudes and likes. Information was gathered from structured online and offline questionnaires from a pool of 150 participants. Participants were sampled using a convenience sampling method that helped in ensuring that a wide cross-section of various demographics had been covered. These participants were students, salaried staff, and business owners. Based on the data, 73.3% of the respondents consider CSR to be a significant factor in their purchasing decisions. Working professionals and business owners, especially those aged between 31 and 45, are the key groups in decision-making by CSR
416- 427
© Airo Journals 2021
