Suparna Bhattacharyya
Journalism and Mass Communication
March 2025
FM radio remains a powerful medium in urban India, offering pluralistic content to cater to educational and information requirements. This paper investigates the extent to which FM radio acts as a vehicle to channel educational content, civic news, health guidelines, and occupational information, highlighting the cities of Delhi and Kolkata. The study determines disparate listening patterns for different age groups and assesses the educational usefulness of chosen FM channels like Gyanvani, Radio Mirchi, and Power 107.8 FM. Through a structured questionnaire provided to 150 respondents, the study examines the usage frequency of FM radio and the perceived worth of its education content. Findings indicate that although older age groups use FM radio more often for educational content, younger listeners prefer digital media. Also, Gyanvani is known for its educational content, while other stations such as Radio Mirchi are mostly regarded as entertainment-oriented. The study concludes that FM radio continues to be a significant source of useful information in urban India, especially for civic news and health information.
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