Rajiv Kishor
Media & Mass Communication
May 2025
This paper explores the effective communication strategies tailored for corporate image building within the unique regional context of Jharkhand. An extensive review of relevant literature and a detailed case study analysis examine the crucial roles of strategic communication, digital media integration, and corporate social responsibility (CSR) initiatives in shaping corporate reputation and enhancing stakeholder engagement. The study highlights the importance of community engagement, cultural sensitivity, and transparency in successful corporate communication efforts. It emphasizes the need for corporations to adapt their communication strategies to Jharkhand's multifaceted socio-cultural and economic environment. By leveraging digital media platforms, adopting community-centric approaches, and building enduring relationships, corporations can strengthen their corporate image and promote sustainable development within the region. The findings provide actionable insights and recommendations for corporations operating in similar regional markets at worldwide level.
367- 379
© Airo Journals 2021
