ANUSHKA GUPTA
Industrial research project
May 2025
This case study evaluates the effectiveness of Himalaya Wellness’s selection and recruitment practices which are known for using Ayurvedic ideas with scientific studies. Because the herbal products sector deals with unique issues such as knowledge in botany, pharmacology and sustainability, the study is designed with a mixed-methods approach that combines quantitative data like time-to-hire and cost-per-hire with qualitative information from surveys, interviews and groups. It investigates how Himalaya Wellness matches its hiring system to the objectives and morals of fairness and openness in the organization, as well as how smooth the interview process is for candidates. The benefits are clearer in tailored recruitment strategies that attract and keep skilled and culturally compatible workers, while the drawbacks include improving brand reputation and making use of the latest data and analysis. Despite the narrow focus, challenges with obtaining data and biases in perceptions, the study shares useful tips for better talent acquisition in herbal product companies. Prominently, this study highlights how carefully designed recruitment procedures are key to the progress and success of organizations in the worldwide wellness industry.
93- 112
© Airo Journals 2021
