Sushant Chakma
Library Science
May 2025
This research explores the influence of social media on user interaction and the provision of library services in higher education. Based on a mixed-method design, data were gathered using user surveys, interviews with librarians, and social media engagement metrics analysis. It was found that social media sites, most notably Facebook and Instagram, have a great impact on communication, enhance user involvement, and enhance awareness about library services. Users actively consumed content on new arrivals and event announcements and registered high satisfaction with social media-based services. Library staff recognized the advantages of extended outreach as well as the problems of content generation and the requirement for training in digital skills. The research concludes that strategic social media use can successfully enhance user-library relations and suggests ongoing investment in staff capacity development and e-communication strategies.
464- 475
© Airo Journals 2021
