Uddesh Tiwari
Management
May 2025
The focus of this study is on consumer choices in using food and service platforms online, considering trust, convenience, cost and the adoption of new technologies. Using a mix of approaches, we collected data from 150 urban customers with structured surveys and from other sources. Results reveal that how simple it is to use, how trustworthy it is and how convenient it provides all impact consumers’ decisions to buy. Promotions, loyalty rewards and using AI to shape experiences for each customer help enhance customer experience and encourage people to shop again. The results show that age and education make a difference in whether consumers like and use products, mainly because post-pandemic concerns about health are important. Trust-building, personal marketing and using strategies based on customers’ demographics is important for online food service companies to grow and keep their customers.
476- 494
© Airo Journals 2021
