Madhvi Rajawat
Management
May 2025
This study delves at the complex aspects of company culture and how it affects things like employee engagement, innovation, performance, and customer happiness. One hundred workers from a wide range of departments and industries filled out a standardised questionnaire as part of a quantitative study. The study looked at how factors including work environment, communication efficacy, transformational leadership style, and organisational culture alignment relate to one another. Perceptions were largely good across the board, according to descriptive data, with employee involvement coming out on top. The dimensions were found to be significantly and positively related to one another through regression and correlation analyses. Of particular note was the considerable impact of leadership style and cultural alignment on staff engagement and creativity. The results highlight the importance of strong leadership and a unified company culture in creating an environment where employees are inspired to think creatively and perform at their best. In an increasingly cutthroat business climate, this study adds to our knowledge of the importance of strategic cultural congruence and strong leadership in propelling organisations to success.
495- 509
© Airo Journals 2021
