Aadithya Mohan
Marketing
July 2025
The scenery of the entrepreneurial world has changed radically post-COVID-19 pandemic and amidst the manifesting digital, environmental, and social upheavals. The study examines the way innovation is being redesigned in the so-called Post Era-the time of tuning to changing market needs, global sensibility to sustainability, and the quickening development of digital technologies. The study provides important emerging pathways in the field of entrepreneurship, such as digital entrepreneurship, grass innovation, purpose-based business models, and hybrid working environments through a mixed-method approach based on case studies and statistical data. The article focuses on the emergence of more accommodative, ethical and sustainable types of entrepreneurs as opposed to the conventional, profit driven models of entrepreneurship. It is also examining the role of cross-sectoral partnership, technology adaptation, and community relations in the establishment of a novel era of entrepreneurship that is operating in the economic feasibility-social responsibility continuum. The results add to the general debate about sustainable innovation and form the practical guidance that policymakers, educators, and stakeholders of the entrepreneurial ecosystem can take.
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© Airo Journals 2021
