Prabhakar K
Engineering
March 2022
Brand switching, also known as brand jumping, has always had an impact on businesses. While the emergence of affordable technology has made it simpler for the typical consumer to reach small and medium brands, it has also made switching brands much easier. Consumers nowadays are more informed than ever before, and they are not hesitant to voice their thoughts and vote with their dollar, pound, or euro. While brands could rely on brand loyalty and inertia buying in the past, today's consumers are more cognizant of value for money and are constantly on the lookout for a better offer. They are also not scared to transfer brands in order to obtain what they desire. The main aim of this paper is to examine FMCG, brand switching, and factors influencing consumer preference for FMCG and brand switching in this article. We also talk about how to avoid switching brands.
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