Kartik Mishra
Management
March 2025
This study investigates how data-driven insights from consumer behavior analytics might propel marketing innovations. Businesses can improve customer satisfaction by making well-informed decisions by looking at consumer preferences, purchasing trends, and engagement behaviors. Key data sources are highlighted in the study, including secondary sources like site analytics and CRM systems in addition to primary approaches like surveys and interviews. To extract actionable insights, advanced data analytics techniques including clustering algorithms, predictive modeling, and natural language processing are crucial. The use of data-driven marketing techniques that make use of cutting-edge technologies like AR, VR, and IoT to produce individualized customer experiences is also highlighted in the report. This study illustrates how companies can use consumer behavior analytics to increase engagement, boost conversion rates, and foster brand loyalty through real-world case studies.
243- 246
© Airo Journals 2021
