Jahangeer Ahmad Ganie
Management
April 2025
Artificial Intelligence (AI) has emerged as a game-changer in digital marketing, revolutionising how brands interact with consumers throughout their buying journey. From personalised recommendations to AI-driven chatbots, machine learning algorithms enhance customer engagement, improve targeting accuracy, and drive brand loyalty. This paper explores how AI-powered digital marketing reshapes the consumer journey from awareness to retention. The study examines AI applications such as predictive analytics, chatbots, and automated content creation, highlighting their impact on consumer decision-making. Through a review of existing literature and analysis of contemporary marketing strategies, this paper aims to bridge the gap between AI advancements and consumer behavior insights
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