Sudhakar Reddy Udumula
Journalism & Mass Communication
April 2025
Political campaigns underwent dramatic changes because of quick digital media evolution which directly affected voter understanding and voting choices. This paper studies digital media campaign effects on voter perception throughout the 2024 parliamentary elections by analyzing different network platforms and personalized content strategies and audience engagement methods. This research uses both quantitative social media data analysis and digital advertisement metrics together with qualitative data from voter interviews and sentiment analysis to deliver its findings. Digital campaign strategies prove highly influential for how voters make their political choices because they deliver custom content and a blend of endorsements from important persons along with contemporary political discussions. The research examines the moral effects of digital political advertisement while investigating its wide-ranging impact on democratic voting. The study adds to modern political communication understanding while presenting guidelines for digital voter engagement transparency that professionals of both policy and campaigns need today. To conclude, this study finds that digital media strategies significantly shape voter perceptions and engagement in political campaigns. The findings highlight the necessity for political parties to adopt data-driven and interactive digital approaches for effective voter outreach.
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