Rahul Sharma
Management
October 2024
There has been a lot of study on how to develop a corporate brand that generates money, but few studies have examined how brand equity is produced and quantified in the internet age. Brand positioning strongly influences customer tastes and purchases. The research noted that brand positioning affects customer decision-making and may impact preference, loyalty, and buying behaviour. The research also finds that brand image, distinctiveness, perceived value, and emotional connection are key positioning determinants. The research used qualitative and quantitative methodologies to assess consumer purchasing attitudes based on brand positioning across demographic groupings. The research highlighted the importance of effective branding in consumerist competition and offered businesses tips on how to enhance brand positioning. This research examined brand positioning and customer involvement via digital marketing and social media. This study is for marketers, companies, and academics who want to understand how brand positioning and customer choice change in today's fast-paced market
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© Airo Journals 2021
